Is there anything more thrilling than a new frock?
The English language is bereft of words to describe the adrenaline rush and the bright flush on a woman’s face when a newly made dress fits her perfectly. How a few yards of fabric can lift a woman’s spirit is something that no man can understand.
In the pre-e-commerce era, one of the most awaited rituals at my home was the annual Deepavali shopping spree. The mothership would drag us to the nearest garment store to purchase “dress materials.” The shopkeeper’s eyes would light up when he saw us all. He knew that it would be a good day for the cash register. He would attempt to speak in broken Tamil to impress us. “Romba nalla material madam. Rajsthan le vardu. Ek dum first class“, he would remark. Of course, my mom would pretend to be unimpressed. She would look up and down at the fabrics stacked on all the shelves and sulk. Observing her facial expression, the shopkeeper would use his brahmastra. “Madam…wait madam …fresh pieces today morning coming from Surat,” and would direct the teenage helper in his shop to bring the “acchhe saaman” for display. And when the new brown carton was opened in front of our eyes, my mom would look at me and comment, “See, now he opens the good stuff.” A good hour later, after finalizing our purchases, it was “bargaining time.” This is when I would pretend to be very interested in a lizard crawling across the wall to avoid the sheer embarrassment of the mothership bargaining with the store owner.
Now that shopping was done and dusted, the next activity was the trip to the tailor. My tailor was a skinny man who would always be busy or at least pretend to be. He would always be marking some measurements on a piece of cloth or cutting it. The moment I walked in, he would look up to see who it was, give a small grunt, and then get back to whatever he was doing. But he was the best in my area, and you must endure minor inconveniences if you want to wear your dream dress on Deepavali day.
Thanks to my trendy friend, I was educated about the different technical terms in the tailoring world. “Hand embroidery,” “neck piping,” and “boat-neck” were some of the buzzwords of the day. However, all my enthusiastic suggestions would be shot down by the gentleman who would snort and say, “channag kaanala madam.” He was probably trying to make his life easy. Still, the only other tailor in the surrounding areas was doubly expensive, and convincing the mother to part with a few extra bucks was a great ordeal.
Now came the most challenging phase of the entire activity – waiting! The date of delivery was often ten days away. But what if it was really ready in two days and the tailor was buying extra time? The next few days were spent volunteering for activities I usually wouldn’t care about. For a girl who didn’t know the difference between toor dal and chana dal, I would hurry to the nearest department store to purchase some when we ran out of pulses. Much to my mother’s surprise, I would volunteer to buy our daily quota of Nandini milk from the nearest parlor. All these trips would necessarily involve a detour to the tailor’s. I would deliberately slow down and glance at the display window to see if my new kurta was among them. More often than not, it would be missing. After the promised deadline of ten days had passed, I would rush to the tailor with crisp notes in my purse and demand the clothes. “Hemming baaki ide, evening banni,” he would occasionally remark. On a luckier day, the crisp new kurtas would be neatly folded and packed into a brand-new plastic bag and handed over.
Oh, the joy of running back home, trying on the outfits, and modeling them to the home audience of my sister, mother, and dad! “Of course, it’s good. After all, the tailor is my selection“, would be the reply from the mother. The father would briefly take his eyes off the television and shake his head in approval. My mind would be racing ahead to see if matching earrings were already available for the outfit. If not, a mental trip to Malleshwaram would already be planned.
Fast forward to the present, and I’ve more or less embraced the convenience of online shopping. I like that a new dress is just a few clicks away. I do like how the parcel is home-delivered. I do like how I can save time, energy and fuel by not stepping out in the boiling sun. However, I do miss the simple joys that offline shopping offers. On one aimless browsing session, I discovered that one could buy “dress materials” or fabrics online and choose to get them stitched by a local tailor. Suddenly, my eyes glistened. Multiple clicks and OTPs later, voila, the order was placed, and the item was hand-delivered a couple of days later. The child in me was once again excited at the prospect of choosing between boat-line necks and bell sleeves. I was on top of my fashion game this time and ordered a pair of palazzos and an umbrella-cut gown. “One week, ma’am,” the new tailor remarked as he scribbled the delivery date on the bill. Strangely enough, the anxiety and excitement of childhood came back to haunt me for the next week. Would the new dress fit well? What if he mixed up the cowl neck and collared neck? Did I choose the right color palette? Despite my hectic schedule juggling work, a toddler, and mundane household chores, I still had time to worry about my new clothes.
The D-day arrived. A WhatsApp message from the tailor confirmed that the order was ready to be picked up. Nervously, I collected the parcel, managed a weak smile, and headed home. Immersed in my thoughts, I unexpectedly bumped into a fellow apartment-mate who wanted to socialize by complaining about Bangalore’s unseasonal heat. “Really, woman! I need to get home”, I mumbled in my head. A smile and a few words later ( “I know, climate change, too hot”), I rushed home, carelessly took the kurta out of the bag, and ran my fingers through the finished product. “Not bad! Seems to have done a decent job“, I thought.
I tried on the freshly minted dress and looked into the mirror with dreaded anticipation. The child in me circled back and forth to ensure that my vision of what the dress should have looked like came true. “Hmm…Looks good“, I thought. I deftly turned around and did a short swirl to capture Mr.Manga Pachadi’s reaction. The H took his eyes off the laptop screen for a nanosecond to give his customary head shake, signaling that all was well. Sigh! Men! I rolled my eyes in exasperation. It’s no secret that I had expected a more encouraging response. Mildly annoyed, I proceeded to stuff the remainder of the clothes into my wardrobe. Suddenly, I heard the jingle of anklets. Miss Mini Pachadi wandered into the room, dragging her rag doll in one hand and rubbing her sleepy eyes with the other. Bemused, she looked up and down at her mother in strange new clothes. Eyes twinkling, she exclaimed, “Amma dess…wow..“
And that, ladies and gentlemen, was the validation I was looking for!!